Horn Software ArchitectsHorn Software Architects
MIA — Market Intelligence Agent

Find the companies that need what you sell.

For each product you sell, MIA shows which South African companies run the operations that need it, the sentence on their own website that proves it, and what to say. You choose a daily or weekly list.

Each company is approached once, only to ask permission. No bulk sending, no automatic follow-ups.

The Problem

Generic tools give you answers. MIA gives you proof.

A large general-purpose model has read the entire internet. It knows something about everything, and nothing deeply about your market. It generates an answer that looks right, and leaves the verification to you.

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Proof on every result

Each company comes with the exact sentence from its own website that shows the fit, and the link it came from. A result without a supporting sentence is dropped.

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Built around your products

MIA starts from your own product list and works out which operations use each product. It looks for the businesses that run them, not for keywords.

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Hosted and kept running by HSA

Your retainer covers the hosting, your private instance, your data and the upkeep. You never touch a server, a configuration file or a key.

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A person sends, once

MIA drafts one short message per company, asking only for permission to send information or to meet. You review it and send it from your own mailbox. Nothing goes out on its own.

How It Works

Built to answer one question well.

Which companies need what you sell, and why? Anything MIA cannot support with a sentence from the company's own site is dropped before it reaches you.

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Checked against the source

General AI tools answer from memory and leave the checking to you. MIA shows a result only when it can point to the page where it read it.

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Your list, daily or weekly

You choose the rhythm that suits your team. A small team can take a short weekly list; a bigger one can take a daily list.

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Why, and what to say

For every company: what it does, which of your products it likely needs, why, and a short opening message written around that need.

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Asked once, with consent in mind

Each company is approached once, only to ask permission. A no goes on a never-contact list and stays there. No sequences, no follow-up chasing.

The Pipeline

What happens between your product list and your list of buyers.

No black box. This is the sequence MIA runs for your business.

01

Understand

From your product list, MIA works out which kinds of operations and businesses use each product.

02

Search our index

We build and maintain an index of South African businesses, with what each one does read from its own website. MIA searches that index, not a purchased list.

03

Read and match

Each candidate is matched on what it actually does. A match without a supporting sentence from its own site is dropped.

04

Review and approach

You get the list with company, contact, the proof sentence, why it fits and a draft message. You approve, edit or skip each one and send it yourself.

What every result contains

The company and where it is · what it does · which of your products it likely needs · why · the sentence quoted word for word from its own website, with the link · a short message asking permission to send information or to meet · a contact, where one is published. You work through the list in a web app we host for you.

Modules

One subscription, three modules.

Buyers and Approach is what you start with. Market Signals follows on 1 March 2027 and Sourcing on 1 April 2027, both at no extra cost to existing clients.

01Live

Buyers and Approach

Finds the companies that need what you sell, shows the proof and the angle, and tracks the one permission request to each: asked, yes, no, no reply, meeting.

02Live 1 March 2027

Market Signals

Watches tenders and procurement, competitor movement, capital projects and input prices, and surfaces what is shifting in your market.

03Live 1 April 2027

Sourcing

Finds qualified suppliers, compares lead times and flags second-source options.

Pricing

Simple, transparent pricing.

All prices excl. VAT. A once-off setup fee, then a monthly retainer. We host and run it for you.

Founding 10 programme open. First 10 clients lock in this rate permanently. Closes 18 December 2026.

Spots limited

Founding 10

Early adopter

Locked in for as long as you stay a client.

R 25,000setup

Deposit (50%) — on signingR 12,500
Balance (50%) — by 31 Jan 2027R 12,500
Monthly retainer — from 1 Feb 2027R 8,000 / mo
Onboarding and setupIncluded
Rate locked in permanentlyvs R72,000 + R10k/mo
Get in Touch

Standard

Standard Client

Available once the founding 10 programme closes.

R 72,000setup

Monthly retainerR 10,000 / mo
Onboarding and setupIncluded
BillingMonthly in advance
30 days' notice to cancelNo penalty
Get in Touch

Hosting is included, not billed separately. Your monthly retainer covers hosting, your private instance, your data, refreshing the company data and keeping your list improving. You never touch a server or a configuration file.

Does it pay?

Judge it on your own numbers.

We would rather qualify MIA against your figures than quote you a generic payback.

The sum

Wins needed = (setup + 12 × monthly fee) ÷ (what a typical account spends with you × your share of it × your margin)

If the answer is a small number of wins for your business, MIA is worth testing. If it is not, we will tell you so. In the demo we run this with your own product list and your own account values.

Founding 10

Sign before 18 December

The founding 10 programme closes on 18 December 2026. Sign before then to lock in R25,000 + R8,000/month for as long as you stay a client — after that, standard pricing (R72,000 + R10,000/month) applies. Onboarding runs through January, with go-live on 1 February 2027.

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🚀 Go-live: 1 February 2027 — 50% deposit on signing, balance due by 31 January.

Ready to see it in action?

Bring your price list. We will show you which companies need your products, the proof for each, and what to say, before you decide anything.

Hosted and run by HSA. You decide who to approach.